Microsoft And Xiaomi Partner To Conquer The iPhone And Other Smart Phone News
Over the course of several years, Microsoft has attempting to wiggle its way into the smartphone market. First, the company teamed up with their subsidiary, Nokia, to begin manufacturing smart phones. The group intended to bite off Apple's legs and conquer the iPhone. Unfortunately, this wasn't meant to be. Although the partnership was somewhat successful, Microsoft phones never really took off. Instead, the two wound up going their separate ways, with Nokia planning to target the healthcare market and begin manufacturing Android phones ones more. As for Microsoft, the company hasn't given up yet either. They're planning on attacking Apple one more. This time though, they'll pair up with Xiaomi.
Several weeks back, Microsoft announced their intention to give up on Nokia smartphones. During this time, Nokia confirmed that they had purchased the healthcare situated Withings for a little under 200 million dollars. The move would see Nokia enter the digital health market, which has become popular with apps and devices, such as TheDiary and eTreatMD. Withings has become incredibly popular for their innovative products, which include scales, monitors, and activity trackers. Their products give the consumers the ability to maintain a watchful eye over their necessary vitamins and slowing the aging process. Nonetheless, the move from Nokia is in stark difference compared to their previous business decisions.
And of course, Nokia plans on manufacturing an assortment of other products. They're not letting the split from Microsoft keep them down. In fact, they'll be jumping right back into the phone market, as soon as possible and will also embrace wearable technologies. Microsoft's phone portfolio will mostly head to Foxconn, but it intends to keep moving forward with their Lumia brand, which has managed to gain a cult-like following from consumers. Over the years, Lumia devices have sold a total of 109 million units. The brand sold the most during the fourth quarter of 2014. Unfortunately, the sale numbers have decreased substantially since that high point. Much of the company's 2014 success belongs to the Microsoft Lumia 535, which has become Microsoft's most popular and successful Windows phone to date.
Will teaming up with the Chinese electronics company, Xiaomi Inc, give Microsoft the edge it needs to breakout of the smartphone market and finally become an actual competitor of Apple and their incredibly popular iPhone? Microsoft recently made a huge move toward changing the smartphone market. After selling 1,500 patents to Xiaomi Corporation, in an effort to help bring the new Xiaomi MI5 to the Western Market, Microsoft has plans to join the technology company to take out the Apple iPhone. This highly innovative smartphone will feature Microsoft's Skype and Office software and be available for ½ the price of the iPhone 6S.
Apple's sales recently fell to the number 5 ranking, with a 14.8% drop in 2016. Xiaomi has been able to gain immense popularity and success in China, thanks to their innovative products, which include smart televisions, routers, fitness monitors, air purifiers, rice cookers, and of course iPhones. The company knows how to succeed in the technology market and their partnership with Microsoft may prove to be very valuable.