Adidas is committing to integrating recycled ocean waste into a general-release shoe this year. The sportswear company showed off a shoe with a 3D-printed midsole made from up-cycled ocean plastic late last year, as part of a collaboration with Parley, an anti-ocean-pollution organization. That was a one-off concept shoe, but off the back of that the company is now showing off a product titled Adidas x Parley.
The new limited-edition shoe's upper is made from Parley Ocean Plastic and illegal deep-sea gillnets retrieved by the non-profit Sea Shepherd during a mission to protect sea life in the Southern Ocean. Announced to coincide with World Oceans Day, only fifty pairs will be made available, and they'll be given away through an Instagram contest.