Amazon opens up grocery deliveries to more of London

Getting bananas to Borough and nuts to Notting Hill.

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Amazon's grocery delivery service only went live in the UK a couple of weeks ago, but already the company is expanding beyond the launch footprint of various central and east London areas. As of today, Amazon Fresh is now available in 59 additional postcodes in northern, eastern and southern parts of the capital, taking the total up to 128 (full list here). Reside within one of those postcodes, and you can order any of over 130,000 everyday products for home delivery, including meat, seafood, fresh fruit and vegetables.

Amazon Fresh is basically the online retailer's alternative to Ocado, offering perishable produce from well-known brands and local suppliers with help from brother-in-arms Morrisons. You have to pay to play, though, with access to Fresh setting customers back £7 per month (after a 30-day free trial) on top of the price of their yearly Prime subscription. But, as long as your order rings up at over £40, delivery is free, with same-day slots available if you check out before 1PM.

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