The company didn't exactly elaborate on how these new ads will work, but it seems as though it might be an extension of the current "Creatrs" program, where brands work directly with Tumblr users rather than using third-party liaisons.
The ad opportunities will stretch to all Tumblr members, however. So it won't matter if you're running a blog for dank memes or to show your love for all things Supernatural, as "any eligible Tumblr" will be able to join the program and can even earn money by registering. The process will launch later this year.
It's not all doom and gloom when it comes to the actual ads, though. If you're an avid Tumblr user and want to back out of having ads on your blog, you can actually turn off the on-blog advertising option via Settings. Otherwise, ads will be turned on by default. They'll show up on the main Tumblr page, slide-out section and via mobile apps.
The ads are set to launch this Thursday.