Let's face it: signing up for an internet connection is a lot harder than it needs to be. Things like installation fees and additional monthly charges can often push the cost higher than originally advertised. That's unless you're Vodafone, which has today announced it's abolishing line rental charges for its fibre broadband altogether in what it calls an "industry first."
The change means that Vodafone's cheapest fibre broadband package, Vodafone Unlimited Fibre 38, is now just £25 a month (£22 if you're an existing customer) or £28 a month for 76Mbps. While line rental charges are definitely going away, subscribers will still be expected to pay a £49 one-off installation fee.
Vodafone fully returned to the broadband market almost a year ago to the day. It's allowed the provider to compete with its quad-play rivals -- including TalkTalk, which started bundling line rental and broadband costs into one earlier this year -- but its delayed re-entry has left the company with a lot of catching up to do. Scrapping line rental will give it an edge, but it will likely only be a matter of time until the competition begins employing the same tactic.