Hot on the heels of EE giving subscribers free access to BT Sport's app for six months -- big spenders get it for the length of their contract, too -- the carrier is adding yet another tantalising perk. Starting September 1st, any new or upgrading pay-monthly customer on a handset or SIM-only plan can also enjoy a free, six-month Apple Music subscription. It's the standard win-win scenario for both companies. EE hopes it'll tempt users to stick with or move to the network, with Apple hoping you'll cough up £10 each month to keep your subscription active after the trial period ends.
It's not the first music streaming perk the network has offered. You may remember that once upon a time EE customers got a free Deezer account, which like Apple Music, could also be used across various devices. The new perk lineup isn't altogether original, either. In fact, it's very similar to Vodafone's selection, with the carrier offering between six months and two years of either free Spotify, Sky Sports or Now TV access on most pay-monthly contracts.