Skagen's first smartwatches are decidedly analog

The Hagen Connected competes more with Withings than Apple or Google.

Fossil is gradually dragging its watch brands into the smartwatch era, and now it's Skagen's turn: the Danish company is introducing its first smartwatch, the Hagen Connected. The new wristwear is focused on a traditional look over pure tech, and competes more with Withings' Activité watches than the likes of Apple, Google or Samsung. It tracks your fitness goals (that's what the sub-dial is for), vibrates for email and text alerts, and offers customizable shortcuts for common tasks like taking a photo or pausing your music. Effectively, it's a more refined version of the pseudo-analog watches you've seen before -- your friends might never know that your timepiece is talking to your Android phone or iPhone.

The Hagen Connected arrives in September with a starting price of $195. Skagen hasn't said what you'll pay to get the style you want, but there will be models with black, "espresso" (brown) and tan leather straps as well as a Milanese steel mesh. The odds are that there will be at least one variant that matches your wardrobe.