Latest in Culture

Image credit:

Apple activates its Twitter account ahead of iPhone event

It also redesigned the Newsroom in a "Storify" style.
Steve Dent, @stevetdent
September 2, 2016
Share
Tweet
Share

Sponsored Links

Apple has activated its Twitter account and redesigned the Newsroom just days ahead of its iPhone 7 event on September 7th. The company has had a Twitter account since September 2011, but has never tweeted anything and, until now, had a generic "egg" avatar. That's now been replaced by the Apple logo and a background with the same design as its event invitation. It still has only 50,000 followers, but that will change very quickly if it starts to tweet regularly.

Bloomberg's Mark Gurman, who has broken numerous Apple stories in the past, suggested that Apple activated its Twitter account in order to live Tweet next week's event. The company has live-blogged events before, to accompany its video streams, but doing one on Twitter would be new.

Apple also redesigned its Newsroom press relations site. Articles are now much larger, feature images, and have been arranged in a "Storify" style with a card for each. The company recently added three "Apple Original" articles about how to use Siri. At the bottom of each article, it now includes the direct contact information for PR personnel, something it has never done before. The changes wouldn't be that big a deal for most companies, but Apple hasn't changed its approach to the press since, well, forever.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Ubisoft is giving away 'Watch Dogs 2' on PC this weekend

Ubisoft is giving away 'Watch Dogs 2' on PC this weekend

View
Supreme Court rules against law allowing debt-collection robocalls to cell phones

Supreme Court rules against law allowing debt-collection robocalls to cell phones

View
Ad boycott leaders say meeting with Zuckerberg was 'a disappointment'

Ad boycott leaders say meeting with Zuckerberg was 'a disappointment'

View
Audi says its Q4 Sportback e-tron concept has a 'sexy back'

Audi says its Q4 Sportback e-tron concept has a 'sexy back'

View
New H.266 codec uses half the data to stream 4K video

New H.266 codec uses half the data to stream 4K video

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr