It doesn't matter if you've got the biggest or best shop in the world if you can't connect people to the things that they want. It's an issue that Google is hoping to address in its electronic bookstore with the launch of Discover, a new way to show people stuff they want to read. The service is designed to replace the human booksellers you used to find in Barnes & Noble, offering up recommendations and reviews for stuff you should read.
Discover will gain these insights both by analyzing your reading habits, but also by aggregating sources from across the web. You'll also be told which titles are being praised by NPR and which ones are about to be turned into movies. As part of Discover, Google is launching Google Play Editorial, a platform where readers will find interviews with authors, articles written by their favorite scribes and recommended reading lists from their heroes.
Discover launches today as part of the Google Play Books Android app, and will be coming to iOS in the near future.