IMAX is raising $50 million to create high-quality VR

Investors include Acer and several big media firms.

Sponsored Links

George Rose/Getty Images
George Rose/Getty Images

If IMAX is going to get serious about virtual reality, it's going to need some cash... thankfully, it's not having trouble on that front. The media mainstay has wrapped up the first phase of an effort to raise $50 million for creating "at least" 25 premium VR experiences across numerous platforms, including dedicated IMAX VR locations. On top of its own contribution, some of the bigger investors include Acer (not surprising given its link to IMAX partner Starbreeze), the talent seekers at Creative Artists Agency and a trio of Chinese media companies (China Media Capital, Enlight Media and Studio City).

That's a lot to invest in technology that's still young, but it's not shocking. IMAX is already in the midst of introducing experimental IMAX VR centers at theaters in the US and UK. The company is going to need a lot of content for those VR centers if they take off -- having over two dozen high-quality experiences could keep you entertained for a while after the novelty wears off.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget