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Amazon Prime Now delivers Morrisons products in an hour

Morrisons gets its own section in the Prime Now app, alongside John Bell & Croyden and Spirited Wines.
Matt Brian, @m4tt
November 16, 2016
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To help expand its grocery delivery service quickly, Amazon teamed up with Morrisons, the UK's fourth biggest supermarket chain. It's allowed the online retail giant to add lots of fresh and frozen products to Amazon Pantry and Amazon Fresh, as well as open hundreds of in-store lockers in select Morrisons locations. Today, though, the two companies are expanding that agreement with the announcement that Prime customers can now choose from thousands of additional products to be delivered in under an hour.

Amazon has added the supermarket to its Prime Now app with a dedicated "Morrisons at Amazon" section. It joins John Bell & Croyden -- pharmacists to Her Majesty The Queen -- and wine seller Spirited Wines. At launch, Morrisons products are only available to customers in select London and Hertfordshire postcodes, who will pay £6.99 for a one-hour delivery or choose a free two-hour slot between 8am and 10pm every day.

As brick and mortar stores upgrade their online experiences to better fight Amazon, the company has quickly moved to partner with specialist retailers in order to increase the quality and quantity of products that can be delivered in under 60 minutes. Speed of delivery is something that its competition have yet to come close to, bar Argos, but Amazon's product offering continues to get more diverse by the day.

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