Amazon UK now offering one-hour deliveries from local London shops
If you're after beauty products or fine wines, Amazon has you covered.
In a bid to boost its Prime Now offering in London, Amazon has teamed up with a pharmacist and a wine dealer to deliver more than 7,000 additional products in under an hour. The company announced today that customers in selected London postcodes can grab "luxury health, wellbeing and beauty products" from John Bell & Croyden -- pharmacists to Her Majesty The Queen -- and fine wines and spirits from Spirited Wines.
Amazon already offers a small selection of beauty products and alcoholic drinks but its new alliances will expand its product offering by around 47 percent. Prime Now customers can browse as they would normally or visit Amazon's dedicated John Bell & Croyden or Spirited Wines stores, adding purchases to a separate shopping basket (with a £20 minimum spend). One-hour deliveries will cost £6.99 but a two-hour delivery slot won't cost a penny.
This isn't the first time Amazon has partnered with specialist retailers; the company announced a partnership with a wine dealer, a luxury food group and organic food chain in Paris last month. It shows that the e-commerce giant is keen to improve the quality of its products, even if it ever-so-slightly overlaps with its grocery delivery service.
