For some, Instagram is a place to see what your friends and family have been up to. For others, it's an app for marvelling at beautiful food, furniture and places captured by skilled photographers. Like Pinterest, these photos can serve as inspiration for users' own dreams and personal projects. With this in mind, Instagram is adding a bookmark icon underneath each post in your feed. Tap it and the relevant photo or video will be added to a private page accessible from your profile. There are no folders or "boards," so everything is lumped together, but it's certainly simpler than keeping a text document full of random Instagram links.