For the most part, the OMbra is just the female counterpart to the company's original biometric shirt -- using the same sensors and apps to deliver heart rate, breathing data and step tracking to the user's phone. The hard part, the company says, was getting the garment portion right. According to OMsignal's data, most women pick the wrong bra size for their athletic wear, and a poorly supported chest can change how they'll run. To help mitigate this, OMsignal says it's designed a stretchable, mesh product with non-intrusive adjustable straps, ensuring a good fit.
The OMBra is set to hit stores later this spring, and will launch with OMsinal's new OMrun platform -- a set of metrics designed to help runners track their breathing rhythm, fatigue, running economy and more. That's a lot of OM.