Last year a number of TV manufacturers, Hollywood studios and other content companies got together so they could avoid ruining the home experience of 4K. A battle over competing standards and formats has made a mess of tech like Blu-ray/HD DVD and the rollout of 3D, but this industry consortium is committed to making sure that doesn't happen with Ultra HD. As Fox exec Mike Dunn put it during a panel discussion, "Unless you have a standards group that puts the glue for the industry together, it's not seamless for the consumer." Tonight the group showed off the logo and specs (above) that you should probably look for if you consider buying a high-end Ultra HD television.
Update: Samsung says its entire line of 2016 SUHD TVs has been tagged with the UHD Premium certification.