The Impossible Project is continuing its mission to sustain and grow the instant film market with the I-1, its first original camera. The new hardware is launching today for $299, both online and in a limited number of stores. It's a huge milestone for the company, which was born after the team acquired some of Polaroid's old factory equipment in 2008. While Polaroid struggled to find its place in the photography industry (many would argue it's still looking) Impossible saw an opportunity to create a new, modern business. It began developing and selling its own instant film, hinting occasionally at a camera of its own. Now, years later, it's finally delivered.