Although Google has plenty of iOS apps, switching between them to share directions or perform a web search can be time-consuming. The company knows that the iPhone keyboard is where you spend a lot of your time, so it's decided to launch fresh take on Apple's default option. It's called Gboard and it can search the web, embed GIFs, locate the perfect emoji and grab weather reports. It will also help send restaurant information, flight times and news articles to friends and family. "Anything you'd search on Google, you can search with Gboard," says Rajan Patel, Principal Engineer at Google.