It's hard to tell if the move is a cynical publicity stunt or another example of web businesses trying to recreate what they've already destroyed. After all, just a few years after Amazon had rinsed the traditional bookstore, the company revealed that it would open... a physical bookstore. But while there's still some value in actually grasping a book in your hand and reading your new purchase while grabbing a coffee, does that experience carry over?
The big challenge for RedTube Magazine will be that almost everyone has access to the internet wherever they go. In every adult's pocket is a digital device that can bring up almost anything your heart (and other things) desires in a matter of seconds. Given that you can pinch-to-zoom any lurid detail that you wish in this new world, is the notion of printed and laminated material going to cut it?
As for content, RedTube's Alex Taylor says that the company will work with "top bloggers, journalists and online influencers." Rather than attempting to copy Playboy's more heavyweight stable of names, the publication will seek to "capture a web feel" and talk about everything from "scotch tasting to the art of the ethical threesome." If that sounds like something you'd read, then you can grab the first issue in December for $10.