Latest in Gear

Image credit:

Snapchat is developing scannable ads

Hey Bart, remember QR codes? They're back! In Snapchat form!
579 Shares
Share
Tweet
Share
Save

Sponsored Links

Snapchat users could soon be scanning more than each other's snapcodes. The company is reportedly working on scannable ads that would unlock sponsored content within the app. Like QR codes before them, these machine-readable advertisements can be integrated into stuff like product packaging or movie posters. Upon being scanned, the ads will grant users access to item discounts, sponsored content, and other goodies, while presumably providing Snapchat and its partners valuable marketing data about its users' interests. According to The Information's pair of unnamed sources, these ads should start rolling out sometime this fall.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
579 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Disney is tweeting everything that's coming to Disney+

Disney is tweeting everything that's coming to Disney+

View
Lyft will help you contact ADT if you feel unsafe during a ride

Lyft will help you contact ADT if you feel unsafe during a ride

View
Google Pay will soon work with major public transit cards

Google Pay will soon work with major public transit cards

View
Uniti's quirky three-seater EV costs less than $19,000

Uniti's quirky three-seater EV costs less than $19,000

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr