The deal would offer venues for Wal-Mart to expand beyond its current set of e-commerce efforts including faster home delivery and various other augments that keep it competitive with retailers like Amazon, which Jet.com seemed poised to give a go at. Jet.com has been making attempts to outperform and underprice Amazon in its tenure of less than a year, so obviously being taken under Wal-Mart's wing would be a boon.
There's no definite value yet that Wal-Mart is offering up, but according to the source that shared the information to The Wall Street Journal, Jet could indeed be worth up to $3 billion. The unique retailer has been trying out different approaches to competing with Amazon that includes novel pricing software, and Wal-Mart would be adding that to its repertoire with the purchase, as well as a wide range of customer info and markets.
If the two retail giants do end up joining forces, it can only be a boon for both parties, especially if the Jet brand remains intact instead of the blending of both entities.