Plenty of businesses operate on Instagram, but wouldn't it be nice if you could reach out to them on Instagram beyond posting a comment and hoping they'll notice? You'll get to do that soon. Instagram has reportedly started rolling out promised business tools that will help you get in touch. Shops that set up a business profile will have a "contact" button that helps you call, email or text a business without having to find the details on the company's website (or hope that the company includes some in its bio). If you see a tantalizing dessert photo and want to know whether or not the restaurant's still open, it'll be trivially easy to get an answer.