Nokia's trolley-dash approach to business means that it now makes health gadgets and professional-level VR cameras. The latter arm sells one product, a $60,000 VR camera called Ozo which is bought by studios like Disney and UEFA. In order to gee-up demand and to celebrate launching in China, Nokia is now hacking $15,000 off the asking price for the gear. The first customer to grab the unit in the middle kingdom is LeVR, the surprisingly-named VR arm of Chinese superconglomerate LeEco. From this we can take one of two things: either Nokia overpriced the hardware, or it's so staggeringly popular that everyone (in the industry) wants one.