Hasselblad's V1D camera concept is a modular dream

It's the Project Ara of medium-format cameras.

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    With Project Ara, Google learned how to build a modular smartphone, and then discovered that nobody actually wants one. Cameras are different, though -- photographers love to accessorize with battery grips, handles, DSLR rigs and more. Hasselblad takes that a step farther with its customizable V1D medium-format concept. You start with a "black box" camera (with the form of a classic Hasselblad V) then add an electronic viewfinder, handles and controls wherever they suit you. The idea is just a dream for now, but Hasselblad is soliciting feedback here at Photokina and might actually build it one day.

    Aaron Souppouris contributed to this report.

    We're live all week from Cologne, Germany, for Photokina 2016. Click here to catch up on all the news from the show.

    Steve should have known that civil engineering was not for him when he spent most of his time at university monkeying with his 8086 clone PC. Although he graduated, a lifelong obsession of wanting the Solitaire win animation to go faster had begun. Always seeking a gadget fix, he dabbles in photography, video, 3D animation and is a licensed private pilot. He followed l'amour de sa vie from Vancouver, BC, to France and now lives in Paris.

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