Rubin told TechCrunch in an email that he and the app's other creators had decided to "change directions" merely six months after Meerkat was released. He described removing it from the App Store a "bittersweet moment," because while the livestreaming app is now truly dead, his new one has been doing quite well. His company revealed a few days ago that it's behind Houseparty, an app more than two users can use to video chat, that it released under a pseudonym. It launched Houseparty with little to no fanfare, but it still racked up users so quickly, almost a million people signed up by the time Rubin and his team admitted their involvement.
He told TechCrunch in a statement:
We may have just pulled Meerkat from the app store, but it was actually six months after we launched that we made the decision to change direction. The category of broadcast (one-to-many) wasn't breaking as a daily habit... it's too far away from the everyday user.
The mission of our company has always been to connect people in the most human way possible while physically apart. Not only do we believe that Houseparty is a better manifestation of that vision, but also the market has shown us that too... spreading the app simply by word of mouth.