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Chromecast Ultra brings 4K and HDR to Google's streaming pucks

But be ready to spend a lot more than before.

With the last-generation Chromecast, Google managed to turn its inexpensive streaming device into something that was fast and genuinely useful. Now, as the rumors foretold, there's a 4K/HDR upgrade: the Chromecast Ultra. It's still a svelte puck like the earlier models, but it has a bit of a stealth bomber aesthetic. And at $69, it's far more expensive than the current $35 Chromecast. Still, it comes in $10 less than Roku's cheapest 4K player, and will be useful for anyone who wants to quickly stream high-res video to their new 4K TV.

Google says Chromecast Ultra is 1.8 times as fast as the last model, and it also includes Ethernet support through a dongle. Google Play Movies will also get 4K support soon to provide content to the new Chromecast, and it'll offer HDR with the Dolby Vision standard.

Chromecast Ultra will be available in November, where it's going to go head-to-head with Roku's new players, Amazon's 4K Fire TV devices and potentially a new Apple TV.

Click here to catch all the latest news from Google's fall event.