Latest in Gear

Image credit: Corbis via Getty Images

EE follows rivals by bundling broadband line rental prices

The provider joins Vodafone and TalkTalk in following the ASA's pricing guidance.
Matt Brian, @m4tt
10.26.16 in Internet
358 Shares
Share
Tweet
Share
Save

Sponsored Links

Corbis via Getty Images

When the Advertising Standards Authority (ASA) introduced new legislation requiring UK ISPs and providers to be clearer with their broadband pricing earlier this year, some heeded the advice faster than others. Vodafone and TalkTalk were the first to bundle line rental in their broadband packages, but today EE is joining the list. As of now, customers signing up to a new broadband and calls contract will receive a clear monthly price.

As ISP Review points out, EE's simplified strategy does come at a (slight) cost. Before, customers signing up to the company's 17Mbps broadband package would pay £18.50 per month -- £1 for the first 18 months of service (rising to £10 per month afterwards) on top of the £17.50 monthly line rental. However, the updated packages now start at £19.50, which sees the bundled line rental charge rise by a pound. Customers will also be on the hook for a £7 router delivery.

"We've recently made changes to the way in which we present our home broadband pricing in line with the ASA's recommendations," says EE in a statement. "These changes complement updates made earlier this year to ensure our broadband pricing information is clear, simple and consistent for all customers, alongside providing great value for customers in the form of differentiated offers such as Data Boost and EE TV."

Via: ISP Review
Source: EE
In this article: ASA, broadband, ee, gear, home, internet, linerental, mobile
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
358 Shares
Share
Tweet
Share
Save

Popular on Engadget

The 2019 Engadget Holiday Gift Guide

The 2019 Engadget Holiday Gift Guide

View
Samsung Galaxy S11 renders show an even more complicated camera array

Samsung Galaxy S11 renders show an even more complicated camera array

View
Russia bans the sale of devices without Russian software

Russia bans the sale of devices without Russian software

View
The Morning After: Tesla's angular Cybertruck is electric, fast and $40k

The Morning After: Tesla's angular Cybertruck is electric, fast and $40k

View
I rode inside Tesla’s polarizing Cybertruck

I rode inside Tesla’s polarizing Cybertruck

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr