The two big titles that have been added to the platform are The Brookhaven Experiment and Everest VR. The former is a zombie survivor game that our Devindra Hardawar called "the most terrifying VR experience I've had yet." The latter, meanwhile lets un-athletic types scale the world's tallest mountain from the comfort of sea level or thereabouts.
HTC is basing its assault on the real world in China and Taiwan, allowing shopping malls, theaters, internet cafes and arcades develop VR experiences. The Verge reports that the company will also spread its wings out in the US and Europe shortly afterwards in the hope of spreading the gospel far and wide. It makes plenty of sense, since a couple of bucks makes more financial sense if you're not yet sold on the standard. Hell, if a UK retailer can charge £5 ($6.22) just for would-be customers to try PlayStation VR for 10 minutes, then HTC's clearly onto something.
Update: Valve is also doing its part to help HTC Vive's plans, and is widening its licensing for various titles including Job Simulator and Portal Stories.