Latest in Gear

Image credit:

Fitbit is reportedly buying Pebble

An anonymous source confirms the acquisition is happening at a price between $34 and $40 million.
2596 Shares
Share
Tweet
Share

Sponsored Links

Pebble might only live on in our memories and Fitbit's devices in the future. According to The Information, Fitbit is buying smartwatch maker Pebble for an undisclosed amount. An anonymous source indicates to Engadget that Fitbit is buying the indie smartwatch maker for only $34 to $40 million -- barely enough to cover its debts to suppliers, which amount to at least $25 million. Pebble has apparently been looking to sell for quite a while now due to financial issues. If you'll recall, the indie smartwatch company laid off 25 percent of its workforce back in March this year because money was "pretty tight."

Our source also told us that Pebble has had better offers in the past. Citizen reportedly offered to buy up Pebble for $740 million in 2015, but the company refused. After Pebble Time Round's poor performance on the market, Intel offered to acquire the smaller company for $70 million if it would agree to hold off on launching the Pebble 2 and Pebble Time 2 Kickstarter campaign. Unfortunately, the company refused that offer, as well despite key execs' threats to leave.

So, what will happen to Pebble's devices? The Information says they'll be phased out after the acquisition, because Fitbit is buying the company to get access to its technologies and intellectual properties, including its operating system. Since the newest device out of Pebble's HQ is more of a fitness tracker than a smartwatch, it doesn't seem so odd that a company famous for fitness wearables would be interested in snapping it up. We've reached out to both companies for confirmation and will update this post when we hear back.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
2596 Shares
Share
Tweet
Share

Popular on Engadget

Is the OnePlus 7 Pro worth the upgrade from its predecessor?

Is the OnePlus 7 Pro worth the upgrade from its predecessor?

View
Google Voice users can start calls and send messages with Siri

Google Voice users can start calls and send messages with Siri

View
Watch the first trailer of ‘Red Dead Redemption 2’ for PC

Watch the first trailer of ‘Red Dead Redemption 2’ for PC

View
HTC Vive Cosmos review: Too late, too expensive

HTC Vive Cosmos review: Too late, too expensive

View
Senator Wyden pushes his ‘Mind Your Own Business’ privacy act forward

Senator Wyden pushes his ‘Mind Your Own Business’ privacy act forward

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr