Latest in Gear

Image credit:

Philip Morris submits a tobacco vaporizer for FDA approval

This changes everything.
2844 Shares
Share
Tweet
Share

Sponsored Links

Philip Morris, maker of Marlboro cigarettes, submitted an application to the FDA on Tuesday seeking approval for its new tobacco vaporizer. The iQOS device, as it's currently called, works on the same principle as the Pax, wherein the ground plant matter is gently heated until the active ingredients are vaporized, rather than burned with an open flame. Philip Morris claims that the vapor has 90 percent fewer harmful chemicals than normal cigarette smoke.

Rather than use a propylene glycol solution, the iQOS relies on replaceable real tobacco leaf cartridges which are shaped like conventional cigarettes. These "heat sticks" plug into the plastic heating element to produce a 500 degree F vapor and last around a dozen puffs.

If approved, the iQOS could profoundly shake up the US vaporizer market, which is currently dominated by modular, e-liquid-based vapes. The iQOS' ease of use, low cost (heat stick packs cost around $6 on average), and brand familiarity are a potent marketing combination. The iQOS is already being sold in a number of foreign markets, including Japan where it has already captured nearly 2.4 percent of the market there.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
2844 Shares
Share
Tweet
Share

Popular on Engadget

Blizzard may reveal 'Diablo IV' at Blizzcon

Blizzard may reveal 'Diablo IV' at Blizzcon

View
Georgia court rules police need a warrant to get data from your car

Georgia court rules police need a warrant to get data from your car

View
Google adds seasonal Nest doorbell ringers in time for Halloween

Google adds seasonal Nest doorbell ringers in time for Halloween

View
NordVPN admits to 'isolated' server breach in Finland

NordVPN admits to 'isolated' server breach in Finland

View
Mitt Romney has a ridiculous Twitter alias: Pierre Delecto

Mitt Romney has a ridiculous Twitter alias: Pierre Delecto

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr