Amazon's Black Friday-like event for the summer will be back for the third time. On July 11th, the e-commerce giant will hold the third annual "Prime Day," and this time, more people will be able to take advantage of all the deals on offer. To start with, the event will last for 30 hours instead of the usual 24 and will begin at 9PM Eastern on July 10th. In addition, Amazon is launching the event for the first time in China, India and Mexico, which only recently joined the list of countries where the company's Prime service is available. Folks in the US, UK, Spain, Japan, Italy, Germany, France, Canada, Belgium and Austria will be able to participate as always.