Sears announced today that its Kenmore branded products will now be sold on Amazon, meaning it's now joining forces with the company that contributed to its downfall. It's no secret that Sears has been struggling -- the company has lost around $10 billion in the last few years and has closed over 200 Sears and Kmart stores this fiscal year. In 2016, Sears said it would explore other outlets for its brands, including Kenmore, and today's announcement appears to be a result of that venture.
Along with the move to Amazon, Sears also announced that its smart home appliances are now Alexa integrated. "We're excited that Kenmore has added Alexa functionality to these products and we think customers will love the convenience of cooling their home, starting their laundry, and more, using only their voice," said Director of Alexa Smart Home Charlie Kindel in a statement.
Sears plans to expand Amazon distribution to the complete line of its Kenmore products and will continue to provide delivery and installation services to its customers. "The launch of Kenmore products on Amazon.com will significantly expand the distribution and availability of the Kenmore brand in the U.S. At the same time, Sears Home Services and our Innovel Solutions unit will benefit from the relationship as more customers experience their quality services for Kenmore products purchased on Amazon.com," said Sears Holdings CEO Edward Lampert. Time will tell whether this partnership will save Sears or just be a temporary fix.