Latest in Gear

Image credit: Kiyoshi Ota/Bloomberg via Getty Images

Microsoft's playable ads let you try apps without downloading

It's a much easier way to check out Windows software.
705 Shares
Share
Tweet
Share
Save

Sponsored Links

Kiyoshi Ota/Bloomberg via Getty Images

Did you think that Google's Instant Apps, where you can run Android programs without installing them, would be useful on other platforms? You're not alone. Microsoft has launched a preview version of Playable Ads, which let you try Windows 10 titles without downloading anything. Click a promo and it'll stream the full app for 3 minutes, giving you a feel for how the software works without forcing you to quit what you were doing before. If you're riveted enough to explore further, you just have to click a Windows Store link when you're done.

The time limit won't be all that helpful when it's unlikely that you'll finish the first level of most games, let alone find your way around a complex productivity app. However, Microsoft is betting that playable ads are still much better than judging a title based on tiny ad graphics. And importantly, your favorite developers won't have to bend over backwards to implement this -- they just have to enable a "try now" button, and Microsoft does the rest. This isn't going to help much if you do most of your software shopping outside of the Windows Store (hi, Steam fans), but it might get you to check out programs that you would otherwise ignore.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
705 Shares
Share
Tweet
Share
Save

Popular on Engadget

Netflix dominates Golden Globes nominations while Apple lands its first

Netflix dominates Golden Globes nominations while Apple lands its first

View
Pixel 4 will automatically screen robocalls and center your Duo videos

Pixel 4 will automatically screen robocalls and center your Duo videos

View
What we played in December: 'Star Wars Jedi: Fallen Order' and 'FIFA 18'

What we played in December: 'Star Wars Jedi: Fallen Order' and 'FIFA 18'

View
'Twin Peaks VR' trailer offers a dive into David Lynch's mind

'Twin Peaks VR' trailer offers a dive into David Lynch's mind

View
A new BioShock game is in development

A new BioShock game is in development

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr