Kids frequently don't need much more than their imagination to bring a teddy bear to life, but what if they had a little boost? That's what Seedling hopes to do with Parker. The teddy by itself is the same sort of fluffy companion you likely had as a child, but an augmented reality app for iOS turns the bear into something much more. If you want to play doctor, you can look at Parker's insides to cure a stomach bug or ease a sore throat. You can create magic forests and sea gardens using the AR camera. And importantly you're rewarded for being kind: the more you take care of Parker, the more the bear uses AR to 'transform' the world around you.