Snap is also opening up the feature to applicants (likely other artists), who will be able to sign up via the website. Software engineer, and Twitter user, Jonah Grant first unlocked the site's secrets by simply setting his computer's clock ahead a few hours. Since then, other users have shared screenshots and a video from the site. The clip below (which comes courtesy of Paul Stamatiou) lacks audio, but clearly features footage of Koons interspersed with people using the feature.
According to the stills, the artists' AR balloons will be viewable in Champ de Mars, Paris; Central Park, New York; and Hyde Park, London. Whether or not it's tied into the Snap Map feature is unclear. But, the tool could piggyback on the same tech that Snapchat uses to power its world lenses. It recently opened up the AR capability to advertisers, and this latest feature indicates that it may be mulling a further expansion.
Snap is not commenting on the tool directly, instead claiming that it will "share more soon." We're guessing all will be revealed when the countdown runs out at 3PM ET. That also happens to be when the company's co-founder Evan Spiegel will take the stage at Vanity Fair's New Establishment Summit in Los Angeles.