When you see "AMP" next to a search result on mobile, it means that page will load quickly on your phone -- much faster than a page without the label. "AMP" sounds too cold and technical, though, so Google seems to be thinking of using a name that's much easier to understand: Instant. Twitter user Jonathan Jones has spotted the new label and posted a screenshot on the social network. We weren't able to replicate it, but that's not exactly surprising. It's most likely an experimental feature that won't be widely available right now.