Latest in Gear

Image credit: Reuters/Toby Melville

Facebook will try running ads in front of Watch videos

It's also pushing News Feed videos that keep people coming back.
214 Shares
Share
Tweet
Share
Save

Sponsored Links

Reuters/Toby Melville

Facebook has been willing to run ads in the middle of videos, but it has historically been reluctant to put ads in front of videos and irk people just trying to watch a clip that surfaced in their News Feed. However, it might be willing to break with tradition in a limited way. The social network plans to test pre-roll ads in the Watch tab and other spaces where you "intentionally go to watch videos." You won't see pre-video ads while you're scrolling through your friends' updates, in other words, but you might when you sit down for a viewing. The trial will start in 2018 with 6-second clips, with Facebook studying the results to see what works best for different audiences and shows.

There will be some changes to how videos are prioritized in your News Feed. Facebook is updating its ranking system to increase the distribution of videos that people are looking for (such as through search or a company page) and those that people keep coming back to watch on a regular basis.

In both cases, Facebook's aims are clear: it wants to both make more money from videos and encourage producers to keep making videos. If you know your kitten compilations will both rake in more ad revenue and reach a wider audience, you're probably going to keep posting those clips. The ads could certainly be nuisances, but Facebook is betting that you won't mind if those and the News Feed tweaks lead to more of the videos you'd like to see.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
214 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Samsung asks users to be extra careful with the Galaxy Fold

Samsung asks users to be extra careful with the Galaxy Fold

View
Uber sues NYC over vehicle caps

Uber sues NYC over vehicle caps

View
Australia will help NASA go to the Moon and Mars

Australia will help NASA go to the Moon and Mars

View
Apple gets US approval for Mac Pro tariff exemptions

Apple gets US approval for Mac Pro tariff exemptions

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr