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Facebook's original video strategy: Cats + weddings = profit

The social network knows you can't resist either one.
Swapna Krishna, @skrishna
April 27, 2018
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Getty Images for Annenberg PetSpace

If you think that the internet is really just a repository for cat videos, well. You're not really wrong. Facebook announced today that Nala the Cat, who has 3.5 million followers at @nala_cat on Instagram, will be the star of "The Nala Show" on Facebook's Watch tab. According to Variety, the show's first episode will be posted today, April 27th, at 1 PM ET. New episodes will be released every Friday.

Variety also reports that Facebook will air a reality TV wedding show from Tamera Mowry-Housley called "Help Us Get Married!" The 12-episode show will focus on three different engaged couples and difficult decisions they have to make along the way. Viewers can vote on what the couples should do and the poll results will be revealed the next day. The show will premiere on Thursday, May 3rd.

Facebook has been pouring money into its Watch tab over the last few months. While the metrics for how many people are watching aren't publicly available, it's clear that Facebook will continue to prioritize securing original entertainment of all kinds for its website.

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