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Hinge uses AI to suggest a 'most compatible' date every day

It's betting that machine learning can find a mutual match.
Jon Fingas, @jonfingas
July 12, 2018
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Now that dating giant Match owns Hinge, what's its first move? It's using a dash of AI to help you find a partner sooner. Hinge is trotting out a Most Compatible feature that uses machine learning and the Gale-Shapley algorithm (aka the "stable marriage" algorithm) to send daily recommendations for people who it thinks would be just as interested in you as you are with them. It's effectively a virtual matchmaker -- you might not have to spend ages swiping right on people who never swipe back, or participating in conversations that go nowhere.

The system acts primarily based on your behavior. The more you like parts of others' profiles, the better the recommendations. You won't meet your special someone right from the outset, but you might not have to wait weeks or months to find someone that really clicks.

Most Compatible should be available today for both Android and iOS users. It's too soon to know how well it works, but it stands in stark contrast to Match's approach in services like Tinder, where you're practically encouraged to attempt as many matches as possible regardless of the quality. Hinge wants you to "get off the app" as soon as you can -- even if those first dates don't lead to follow-up encounters, you may be more likely to use the app again.

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