ESPN and eBay are teaming up to make the latter's sports equipment, apparel and memorabilia accessible through ESPN.com. Details about how this partnership will be implemented are slim at the moment, but ESPN says this new shopping experience will be delivered through "contextually integrated shopping modules" on web and mobile versions of ESPN.com. Whatever those vague "modules" end up being, the aim is to make eBay's trove of officially licensed products easier to find and shop when fans are browsing ESPN's website.
"There are few things people are more passionate about than sports, and the apparel, memorabilia and collectibles associated with our favorite athletes and teams have become an important part of sports fandom," Suzy Deering, chief marketing officer of eBay Americas, said in a statement. "ESPN and eBay are connecting the world's largest sports community with the greatest collection of related inventory to deliver shopping experiences when fans are most engaged. Whether it's immediately following the big game, or when a sports legend is in the headlines, we'll help fans immediately shop the moment."