Latest in Gear

Image credit:

Instagram shopping invades the Explore tab

You'll also see Stories shopping around the world.
Jon Fingas, @jonfingas
September 17, 2018
Share
Tweet
Share

Sponsored Links

Reuters/Charles Platiau

Like it or not, Instagram is continuing its quest to make shopping ubiquitous inside its app. The social service is launching a dedicated Shopping channel in the Explore tab that offers a personalized selection of goods. If money is burning a hole in your pocket, you won't have to stumble across a shoppable post to lighten your bank account. The channel is gradually rolling out now, although it'll only be available worldwide sometime in the "coming weeks."

You can also expect to see more shoppable Stories. The impulse-oriented feature is deploying around the globe, and should be available to businesses in 46 countries. You'll usually have to follow brands on Instagram to see this in action, but many people do -- about a third of the most popular stories come from companies. It might just be a matter of when you see a hard sales pitch.

Shopping in Instagram's Explore tab

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Space Force official logo and motto unveiled

Space Force official logo and motto unveiled

View
Our readers get real about their issues with the AirPods Pro

Our readers get real about their issues with the AirPods Pro

View
Fossil's Gen 5 Wear OS smartwatches are about to get a major update

Fossil's Gen 5 Wear OS smartwatches are about to get a major update

View
Facebook repeatedly overruled fact checkers in favor of conservatives

Facebook repeatedly overruled fact checkers in favor of conservatives

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr