Latest in Gear

Image credit:

Instagram starts selling products in your Stories

Sales pitches now come at you in vertical video.
Share
Tweet
Share

Sponsored Links

Instagram

Instagram is bent on making shopping a cornerstone of its experience... and like it or not, Stories are no exception to that rule. The social service has introduced a shopping bag sticker that lets you see (and ideally, buy) products from "select" brands, including Adidas, when watching Stories. Tap one and you'll get a brief description of what's on offer as well as a link to the site if you're enamored.

The addition could be irksome if your favorite social media star uses this as an excuse to start hawking products in Stories. And you know this could spark a flood of Stories from companies that were previously content to advertise with photos. At the same time, this could be helpful if you already take a liking to a brand. If you're a hypebeast, for instance, you've probably followed your favorite shoe brands on Instagram for a while -- why not see that footwear in videos before you buy?

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

SpaceX launches its original Dragon capsule for the last time

SpaceX launches its original Dragon capsule for the last time

View
Facebook's experimental Stories feature lets users cross-post to Instagram

Facebook's experimental Stories feature lets users cross-post to Instagram

View
Roku is giving away 30 days of premium video

Roku is giving away 30 days of premium video

View
Google pulls Infowars from the Play Store over coronavirus misinformation

Google pulls Infowars from the Play Store over coronavirus misinformation

View
YouTube Music's redesigned playback screen includes lyrics

YouTube Music's redesigned playback screen includes lyrics

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr