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Amazon's new Echo Show packs a larger display and improved audio

It's also decidedly prettier and touts a browser.

Amazon's seemingly non-stop device announcements now include a revamp of its first smart display. The internet giant has unveiled a second-generation Echo Show that ditches the (frankly boring) look of the original in favor of a minimalist design with a much larger 10-inch display. And there's a good reason for that display -- the Echo Show offers web browsers (both Amazon's own Silk and Firefox) to help you watch YouTube and access other services that aren't built-in. It's also helpful for newly-added Skype video chat support, Vevo music videos and even live TV through new Hulu and NBC integrations as well as a just-introduced Fire TV Recast DVR peripheral.

Accordingly, Amazon is touting more powerful audio with two-inch side-firing drivers, a bass radiator and Dolby audio. An eight-microphone array should deliver the most "powerful" voice recognition yet on an Echo device (at least, according to Amazon). A built-in Zigbee hub can streamline integrating your other smart home devices, much like the Echo Plus.

The second-gen Echo Show will ship in October for the same $230 as before, with pre-orders starting now. It's clearly meant to go toe-to-toe with Google Assistant-powered Smart Displays, and it might just accomplish that feat.

Follow all the latest news from Amazon's Alexa event here!