Volvo's subscription service is so popular it's running out of XC40s

Care by Volvo has blasted through first year sales projections.

Volvo made it clear back in June that its Care by Volvo subscription service was going to be a big hit. Now, it's got the stats to back it up: in just four months the company has sold as many subscriptions as it originally anticipated selling in the scheme's first year. And if you want in on the $650 a month deal for the XC40, you'll probably be waiting until next year for your vehicle to be delivered. It'll be a challenge getting ahold of it via traditional means, too, as Volvo has pinched the supply of XC40s going to dealerships.

The subscription service originally launched at $600 per month, which includes the $35,000 XC40 T5 Momentum, maintenance, 24/7 concierge, insurance and roadside assistance. Clearly the extra $50 hasn't put customers off, with the 2019 S60 T6 R-Design sedan also being offered under the scheme, for $850. No doubt it's proved popular because of its affordability. Volvo's impressive take-up figures come hot on the heels of Cadillac's plans to suspend its own subscription service just a year after launching it -- the major difference, however, was that Cadillac's program came with a much heftier $1,800 per month price tag.