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Audi launches luxury car subscription pilot program in Dallas

You can switch cars twice a month, or hang on to one for up to six months.
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Bloomberg via Getty Images

Audi is joining the ever-expanding roster of carmakers which have monthly subscription services -- it's piloting its program at five dealerships in the Dallas-Fort Worth area. For $1,395 a month (including fees, maintenance and insurance), you can drive the A4 sedan, A5 convertible, S5 coupe and two crossovers: Q5 and Q7. You can switch between the luxury cars twice a month, and you can hang onto one for up to six months, Automative News reports.

The subscription also includes 24 days of annual rentals with the Silvercar by Audi program in 24 markets, including Dallas, Chicago, Los Angeles and Miami. The service lets you reserve and unlock cars using a mobile app.

Audi plans to expand its subscription plan elsewhere after seeing how the pilot program pans out, while it has to figure out financial terms with dealerships. A broader rollout could take place by the end of the year. The company is playing catchup with many of its rivals, as the likes of Mercedes-Benz, BMW, Volvo, Lincoln and Lexus all have their own subscription plans.

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