Latest in Gaming

Image credit: Capcom

Capcom pulls in-game ads from 'Street Fighter V'

Whether it's due to feedback or just a temporary move isn't clear.
Jon Fingas, @jonfingas
12.27.18 in AV
341 Shares
Share
Tweet
Share
Save

Sponsored Links

Capcom

Were you less than thrilled with Capcom throwing ads into Street Fighter V? You'll be glad to hear that they're gone, at least for now. Polygon and others have noticed that Sponsored Content ads have disappeared from both the "ad-style" costumes (which remain available) and the stages themselves. The company hasn't explained the move, but series producer Yoshinori Ono said in mid-December that the team was "collecting everyone's feedback" on Sponsored Content.

There's no question that Capcom has faced criticism over the ads. It's not just that they're conspicuous, or that developer felt obligated to insert ads in a game people paid full price to get -- it's that turning them off reduced incentives and forced players to grind longer to earn Fight Money.

However, it's not clear that the company removed the ads due to the backlash. The Capcom Pro Tour (the initial sponsor) wrapped up on December 16th, so there might not be much reason to show promos in the near term. Ono also suggested that Capcom was looking to "improve" the feature. That could mean scaling back the ads rather than shutting them off entirely. This might not be a victory against ads so much as a momentary reprieve.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
341 Shares
Share
Tweet
Share
Save

Popular on Engadget

The best consoles, games and accessories for students

The best consoles, games and accessories for students

View
OnePlus TV will run ‘optimized’ Android TV software

OnePlus TV will run ‘optimized’ Android TV software

View
China's latest retaliatory tariffs could pose trouble for Tesla

China's latest retaliatory tariffs could pose trouble for Tesla

View
'World's first' solar-powered rail line opens in the UK

'World's first' solar-powered rail line opens in the UK

View
'El Hijo' is a Spaghetti Western stealth game with heart

'El Hijo' is a Spaghetti Western stealth game with heart

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr