Latest in Gear

Image credit:

Instagram will let you buy products without leaving the app

The brands in the closed beta include Adidas, Nike, H&M and Kylie Cosmetics.
Kris Holt, @krisholt
March 19, 2019
Share
Tweet
Share

Sponsored Links

Instagram

Instagram is moving a little deeper into commerce by allowing you to buy goods without leaving the app. The checkout feature will at first be a closed beta in the US with more than 20 brands involved, including Adidas, Nike, Zara, Kylie Cosmetics, Uniqlo, Burberry, H&M, Mac, Prada and Michael Kors. More brands will join in the coming months.

When you tap on a product tag to see details of an item in the coming weeks, you may see a "Checkout on Instagram" label. Once you're ready to buy, you'll be able to enter your billing and shipping details and confirm the purchase. You can save your payment information for future transactions and manage your orders directly from Instagram. Payment options include credit cards and PayPal. As Instagram makes checkout more widely available, it will support e-commerce platforms such as Shopify, BigCommerce, ChannelAdvisor and CommerceHub.

Instagram's direct checkout option has seemed inevitable for some time. Around 130 million people tap on shopping posts to reveal product tags each month, an increase of 40 million since September, when a Shopping channel arrived in the Explore tab. From Instagram's perspective, adding a way to buy items directly within the app should prevent people from going to an external website for purchases, and perhaps keep them locked into using Instagram a little longer.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Zappos' pioneering ex-CEO Tony Hsieh dies at 46

Zappos' pioneering ex-CEO Tony Hsieh dies at 46

View
The Morning After: The best Black Friday deals that are still going

The Morning After: The best Black Friday deals that are still going

View
Vava’s 4K ultra short-throw projector is $840 off at Amazon

Vava’s 4K ultra short-throw projector is $840 off at Amazon

View
The best Black Friday tech deals we could find

The best Black Friday tech deals we could find

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr