Facebook reinvents birthday e-cards for the Stories age

The feature is rolling out worldwide today.

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Ever sent a Facebook friend a greeting through Stories? Facebook is making that much easier to do with a new feature that levels up its birthday reminders and poses a challenge to the greeting card industry. Birthday Stories takes you to an interface where you can easily create a card by adding a photo, a video or a written greeting for the celebrant. The cards will be visible for 24 hours like other Stories, and the recipient will be able to control who can see them -- sort of a like a mixed-media slideshow made especially for them.

Similar to standard Stories, you can slap on text and stickers to your video or photo, including a music sticker that makes the card livelier with a "Happy Birthday" ditty. While the feature is rolling out worldwide today, the social network has conjured up a special launch promo in the US. It has teamed up with bakeries across the country to give away free treats on May 10th -- just check out the promo website to see if there's one handing out sweets near you.

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