The company pitches this as a potentially better transportation option for low-income residents who may want an alternative to mass transit or owning a car that might be difficult to afford. It may also be a "more reliable and sustainable" option than being stuck in traffic, Bird said.
The feature will be available in the "coming weeks," with more cities having access later in the spring.
In San Francisco, this is clearly a way to keep Bird's scooter fleet useful when it would otherwise sit idle. It could also help Bird expand to cities where its usual option would otherwise be forbidden. Elsewhere, it might serve as an alternative to bike rentals, or even ridesharing subscriptions like Lyft's All-Access.
Whether or not it's a good deal is another matter. Even the more expensive electric scooters tend to cost several hundred dollars at most -- you might end up spending more if you rely on Bird's service for more than a year or two. With that said, the rental option could be smarter if you only want to use a scooter for a short period (say, during the summer) or can't justify the up-front cost.