Latest in Gear

Image credit: Jaap Arriens/NurPhoto via Getty Images

Pandora hopes to pad its podcast lineup with direct uploads

It's joining Apple and Spotify on the podcast bandwagon.
129 Shares
Share
Tweet
Share
Save

Sponsored Links

Jaap Arriens/NurPhoto via Getty Images

Pandora doesn't want to sit by the wayside while Spotify snaps up podcast listeners. The streaming music service has started accepting podcasts for "consideration" to be included in its catalog. Those who want a shot just have to submit their feed address, answer a few questions about their podcast and cross their fingers.

As before, Pandora is betting that the podcast version of its Genome Project recommendation system will reel in show creators. You may be more likely to subscribe to a podcast if you're drawn in by a special guest or hot topic. Of course, it also helps that Pandora has about 64 million monthly active users at last check. While the user base won't compare to Apple or Spotify, it still amounts a lot of potential listeners.

This is also about keeping up with the heavyweights. Apple and Spotify in particular have touted podcasts as important parts of their audio libraries. If Pandora didn't follow suit, it might lose customers who want all their listening to come from a single provider.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
129 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Terminator T-800 and The Joker are coming to 'Mortal Kombat 11'

Terminator T-800 and The Joker are coming to 'Mortal Kombat 11'

View
Microsoft contractors listened to what people told their Xbox consoles

Microsoft contractors listened to what people told their Xbox consoles

View
Tesla delays price hike for self-driving upgrade

Tesla delays price hike for self-driving upgrade

View
New wristband could predict aggressive outbursts in people with autism

New wristband could predict aggressive outbursts in people with autism

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr