Latest in Entertainment

Image credit:

Pinterest lets users virtually try on makeup

Try before you buy.
Rachel England, @rachel_england
January 28, 2020
1 Shares
Share
Tweet
Share

Sponsored Links

Pinterest

Pinterest is joining the AR makeup game. From today, Pinners will be able to virtually try on lipstick from brands such as Sephora, Urban Decay, NYX and Lancôme before they buy, using a new Try On feature, powered by Lens. Just open the Lens camera icon in search, tap "try on" to explore different shades, then swipe-up to shop.

With the launch, Pinterest joins dozens of other brands and platforms offering similar virtual beauty offerings. IL MAKIAGE rolled out its shade-matching algorithm last year, while YouTube and Amazon both now offer similar try-on features. L'Oreal, Benefit and Neutrogena are also on board.

Unlike some other tools, though, Pinterest says it wants shoppers to celebrate their "authentic selves" and as such, Try On doesn't come with any skin smoothing or image altering effects. It's also integrated the tool with its skin tone range feature, so Pinners can see similar lip shades on skin tones that match their own.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1 Shares
Share
Tweet
Share

Popular on Engadget

Ring made a security drone that flies around inside your home

Ring made a security drone that flies around inside your home

View
Here's everything Amazon announced at its big hardware event

Here's everything Amazon announced at its big hardware event

View
A closer look at Luna, Amazon's cloud gaming service

A closer look at Luna, Amazon's cloud gaming service

View
Amazon's new Eero mesh routers support WiFi 6

Amazon's new Eero mesh routers support WiFi 6

View
Ring announces a security camera and alarm for your car

Ring announces a security camera and alarm for your car

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr